Business plan for a Korean and Japanese restaurant

tune plan for a Korean and Nipponese eateryThe purpose of this commercial enterprise plan is to justify the startup of a lofty-end Korean and Nipponese eating place in the Carrolton, TX atomic number 18a. Sushi Nara go forth have unrivaled owner and the legitimate bodily structure go away consist of a sole proprietor. Sushi Nara provide be dictated in 2625 senile Denton Rd. 200 Carrolton, TX 75007.Sushi Nara exit provide a puritanical class Korean and Nipponese culinary art. Based on projected income and monetary analysis included in this business sector plan, Sushi Nara will be achieverful. thither is a high demand for wellnessy provender, especi every(prenominal)y Asian culinary art like Korean and Japanese cuisine in the Dallas area due to the lack of similar business forthcoming. We look forward to the future at Sushi Nara. We expect in five years that demand for our change dish up will grow in other areas to justify opening some(prenominal) restaur ant owned franchises in other areas.Sushi Naras specialized suffice, distinctive logo, catch enunciate Top fictitious character Top servicing, reputation for guest answer will provide a tough to beat matched edge. The owners have acquire Bachelor degrees of business, and have extensive experience in business charge and operations from past years of work experience. existenceagement and Organization proposeSushi Nara, Korean and Japanese fusion restaurant, has a mission that to provide striking Korean and Japanese cuisine to Korean community in Dallas, Texas. Sushi Naras specialized service, distinctive logo, and slogan Top Quality and Top service, reputation for customer service will provide a tough to beat competitive edge. Sushi Nara is committed to becoming Dallass premier Korean and Japanese restaurant. Dedication to building relationships is based on our in effect(p)y, service, and accountability. Sushi Nara is also committed to exceptional customer satisfaction. m ilitary horizonSushi Nara is located in a Korean town in Carrolton, TX. The calculate is 2625 Old Denton Rd. 200 Carrolton, TX 75007. The 3,400 square foot building was built specifically for the commercial property. The entire building is serviced by a Korean retail merchant and whole seller. Sushi Nara maintains 11am to 9pm, on Tuesday to Sunday. follow missionAt its core, Sushi Nara provides for the Korean tralatitious cuisines, Japanese cuisines, traditional Korean Soju, and Japanese Sake. Restaurant provides to customer with an neat quality sushi, sashimi, and Korean cuisine in one place. To provide high quality food, we do non use chemical ingredients and frozen products.Company VisionEating healthy Korean and Japanese cuisine at one place Today there are many concerns regarding to our health and many experts advising us how we should eat. We must pay close attention to our diets, besides eating well should not only benefit your body, but your judging as well. We, Sush i Nara, believe that of all the ways that people can eat, Korean and Japanese Cuisine are the healthiest and safest diet. We are going to start Sushi Nara so that people might learn how to eat a healthy diet. As native Koreans, we have the benefit of understanding traditional Korean cuisine and quickly saw that there were many Korean dishes we could introduce to westerners. harvestThe service that Sushi Nara is going to offer is one in which it makes your dine emend and healthier. We want to divvy up our guests with respect so that it makes their dining to a greater extent enjoyable. Sushi Nara will be providing services for dining such as Korean cuisine, Japanese cuisine, and traditional alcohols. A typical Korean repast usually consists of one main dish, generally meat or slant, and a wide roll up of tiny side dishes as appetizers or censor Chan. Kim Chi, a spicy fermented cabbage dish highly season with garlic and red pepper, is served at virtually all meals and is probabl y the best known Korean Ban Chan. A typical Korean meal usually consists of sushi, sashimi and teriyaki.Two really popular meat dishes are Gal-Bi, and Bul-Goki which are marinated in a luscious sauce and grilled over an open flame.Soups are also some other Korean staple at mealtimes. A popular soup is Man Du Guk, a tasty dumpling stew in a seasoned beef broth.Another favorite is Bi-Bim-Bab, which usually makes for a hearty meal on its own, with just a few appetizers. Bi-Bim-Bab starts with rice in a big bowl, and is pass offped with assorted vege instrument panels and mixed with a spicy dome paste. This dish can be served with shreds of beef or with proscribed.Sushi is a Japanese dish consisting of cooked vinegary rice which is commonly topped with other ingredients, such as fish or other seafood. Sliced raw fish by itself is called sashimi, as distinct from sushiOrganizational Structure and pitying imagingsSushi Naras legal structure is sole proprietorship. Sushi Nara has 4 full time employees and 3 start time employees. Sushi Nara categorizes employees into four types of labor, Director, Receptionist/ billser, Kitchen employee, and Customer Service. These categories are determined by position education and experience requirements.Director has all responsibility of restaurant not only financial problems, customer service, advertising but also formula and food quality, but usually executive director is going to be to greet customers and to check customers bill at the front desk.Receptionist/ fundser has responsibilities about dining appointment, check bill, and customer greeting.Kitchen employee has responsibilities about cooking, food supply purchasing, food quality and everything inside the kitchen.Customer service has responsibilities about customer satisfaction during food serving.Director/Owner 1Organization StructureKitchen employee 2(Chef 1)(Assistant chef 1)Receptionist/Casher 1Customer service 3Human Resource RequirementsDirector/OwnerThe som ebody who has cognition of general business.Receptionist/CasherThe person who has an accounting KnowledgeThe person who with no genetic diseasesKitchen Employee The person who has a license of Korean and Japanese cuisine The person who has chef experienced at least 3 years The person who has and honest and diligent attitude The person who with no contagious diseasesCustomer ServiceThe person who with no contagious diseasesThe person who has a customer service mindThe person who has honest and diligent attitudeMarketing externalize manufacturing OutlookAccording to National Restaurant Associations 2010 Restaurant Industry Forecast, economic downturn easing, the restaurant industry is expected to show moderate improvement in 2010. Sustainability, health and nutrition will be the top trends on restaurant menus this year. Seventy percent of consumers say they are more likely to visit restaurants that offer fresh produced food, and nearly iii out of four say they are trying to eat h ealthier in restaurants now than they did two years ago.Target MarketA stores success often depends on how carefully its target grocery has been identified. Our main targets are Korean customers who live in Dallas and nearby states. Dallas is one of the most significant cities to Korean society in US. According to The Korea Embassy in Houston, officially 148,000 Korean people live in Texas. There are a view of Korean wholesale stores in Carrolton, TX and on Harry Hines Blvd in Dallas. Usually, Dallas covers business supply to Korean retail store, located in Oklahoma, Mississippi, Louisiana, and Arkansas.Customer visibilityPrimary customers will beA Korean and Japanese family who lives in Dallas and age carry are twenty dollar bill to seventy.Korean goods retailer who lives in out of Texas such as Ok, AR, and LA.Secondary customers will beAmerican customer who likes Korean and Japanese cuisine.Competitive EnvironmentAccording to icteric Pages, there are only 13 Korean restaurant s and 88 Japanese restaurants In Dallas area. But, there are a few restaurants that serve Korean and Japanese dishes at the same time. So, we nidus on Korean and Japanese restaurant at the same time, for as I do this, our restaurant can meet the customers needs, they want to eat Korean dishes and Japanese dishes in one place. This will allow for the creation of a great extend of customer awareness and brand loyalty, erecting significant barriers to entry for potential difference competitors. Here are our competitors.Korea HouseGui Korean Japanese Bistro leave offOmi Korean Grill BarTodamgolDirect CompetitorRestaurant tropeMenuDistance/AddressPrice rangeKorea Househttp//www.koreahousedallas.com/Korean and Japanese cuisineWithin 8 miles/2598 Royal Ln. Dallas, TX 75229Korean dishes $12- $20Japanese dishes $20- $90Gui Korean Japanese Bistro Barhttp//www.guirestaurant.com/Korean and Japanese cuisineWithin 15 miles/2719 McKinney AveDallas, TX 75204$10 $30 verifying CompetitorRest aurant NameMenuDistancePrice rangeOmi Korean Grill Bar http//www.omikoreangrill.com/Korean cuisineWithin 0.1 miles/ 2625 Old Denton RdCarrollton, TX 75011$8 $33TodamgolKorean cuisineWithin 0.1 miles/2625 Old Denton Rd., Ste. 310 Carrollton, TX 75007$8 $20SWOT AnalysisPrice strategySushi Nara will be offered at the following footings.Our Korean cuisine price is a puny bit superior then our competitors price, but our Japanese cuisine price is inferior then our competitors price, for we use good ingredients for customers health.Korean Traditional meal starts ten dollar to twenty dollar.Sushi starts fifteen dollar to twenty dollar.Sashimi starts twenty dollar to one hundred dollar.Korean traditional alcohols start night club dollar to fifteen dollar.We offer money back guarantee If customer who does not satisfied food quality. We will do re-dish or riposte your money.We offer ten dollar gift card when you visit 10 times.Advertising and promotion outlineFor the first base year , Sushi Nara will use word of mouth advertising by meeting with friends and business associates on a regular basis. Promotion of Sushi Nara will also do by aid meetings and networking with the Korean Society of Dallas. Also we will advertise on three different types of Korean daily news papers, seven different types of Korean weekly news papers, and Korean social TV network. We will take a shit our own commercial through Korean social broadcasting to lure the television viewers. We are also trying to expose our service placing flyers in local grocery stores and placing ads in the local newspaper to attract the readers. formerly business gets going we will also be providing discount coupon and special offers when the customer chooses Sushi Nara.Adverting on Korean news paper and Korean social TV networkFlyersDiscount couponSpecial offers (ex. natal day special)Market Penetration StrategyAt Sushi Nara our main target market is reaching out to mid(prenominal)dle to upper income cu stomers, Korean community, and who interested in healthy food about Korean and Japanese cuisine. Our service is low-priced and convenient to our customer. Sushi Nara wants to make sure that we keep our pricing in the mid to upper range to attract customers. Keeping our price reasonable will create a higher network margin for the service that we are providing along with attracting more potential customers.As the market is continuously changing, we will be adding a new menu to adapt market changing.We treat our customer like a family.30% of our profit will be invested to improve our restaurants environment.We will use fresh productWe will focus on qualityWe will use Original Korean/Japanese recipe (No modify)Facility PlanFacility DescriptionThe restaurant at 2625 Old Denton Rd. 200 Carrolton, TX 75007 is a 2400 Square foot space. It was formerly a restaurant and needs on minor structural modifications. The licenses and codes issues are all in order. new-made equipment and dining ro om furnishings will be purchased and installed by the general contractor.conveyor-belt sushi * 1 (10 people ) get across and four chairs * 8 (32 people) dishearten and eight chairs * 2 (16 people ) be 58 seats availableUsed Commercial Stainless Steel 3027 Equipment Utility StandKitchen appliances luck dishesCommercial Cooking Equip 36 Six Eye turn over V36OVENUsed Refrigerator CoolerDeep FryersJapanese CookwareJapanese Kitchen UtensilsRice CookersSushi Display CaseTeppanyaki GriddlesUnder counter Coolers x 1Computer and PrinterUsed Ice capitulum Maker w/ Bin and Remote IRC830Used McCann Coke Product 6 Head Soda Beverage Dispenser w/ Ice BinWine Buckets Stands x 10Financial PlanObjectivesWe are expecting that sales of over $400,000 in first year.We are expecting that net profit over $100,000 in three year.Start-up SummarySushi Nara has found the store location. Sushi Naras calendar monthly rent cost is just about $4,000 per month. We are expecting to set up the shop in time to attempt turning back a profit by the end of month sixth and be profitable in the one year. The place which we selected is already surrounded by Korean shopping center, so there is a lot of customer traffic. So we plan to come up with a total of $90,000 in capital, plus a $100,000 guaranteed loan, to start up the restaurant..Table Start-up financial planSushi Nara Start-up financial planRequirementsStart-up ExpensesLegal Form$3,000 make clean and Stationery$2,000Other$1,500 add up Start-up Expenses$6,500Start-up Assets NeededCash Balance on Starting Date$88,500Other received Assets$100,000 perfect current Assets$188,500 long-run Assets$0 follow Assets$188,500 gibe Requirements$194,500FundingInvestmentInvestor 1$90,000Total Investment$90,000 received LiabilitiesAccounts account payable$5,000Current Liabilities$5,000Long-term Liabilities$100,000Total Liabilities$105,000 dismissal at Start-up($6,500)Total great(p)$83,500Total crown and Liabilities$188,500Sales StrategyTable Sales Fo recastUnit Sales201120122013Meals28,08033,00038,000Drinks13,00016,00019,500Other310450700Total Unit Sales41,39049,45058,200Unit Prices201120122013Meals$16.00$16.00$16.00Drinks$2.00$2.00$2.00Other$10.00$10.00$10.00Sales201120122013Meals$449,280$528,000$608,000Drinks$26,000$32,000$39,000Other$3,100$4,500$7,000Total Sales$478,380$564,500$654,000Direct Unit salutes201120122013Meals$3.00$3.00$3.00Drinks$0.60$0.60$0.60Other$1.50$1.50$1.50Direct Cost of Sales201120122013Meals$84,240$99,000$114,000Drinks$7,800$9,600$11,700Other$465$675$1,050Subtotal Direct Cost of Sales$92,505$109,275$126.750Human Resource Financial PlanOur restaurant will be consisting of seven peoples. As the Human resource financial plan table shows that each remuneration are considering inflation.Table Human Resource Financial PanHuman Resource Financial Plan201120122013Director60,00061,00062,000Receptionist$42,000$43,000$44,000Chef$54,000$55,000$56,000Chef assist$30,000$31,000$32,000Hall legion$72,000$75,000$78,000O ther$14,000$15,000$16,000Total People777Total paysheet$272,000$280,000$288,000Break-even AnalysisSushi Naras break-even analysis is based on the average of the first financial year sales revenue for total product sales by meal and drink served, total cost of sales, and all direct expenses. Our total product sales are presented as per-unit revenue, per-unit cost, and fixed costs. We suppose that this break-even analysis numbers are not really the same as fixed cost, but these break-even analysis assumptions make for a better aim of real risk.Table Break-even AnalysisBreak-even Analysis ( periodic)Sushi NaraSushi Nara Units Break-even decimal point16,000Sushi Nara Revenue Break-even Point$16,000Sushi Nara Break-even point assumptions (Average)Unit Revenue$10.44Unit Variable Cost$8.34Estimated Monthly Fixed Cost$29,459Projected meshing and exitAs the profit and loss table shows, we expect to become barely profitable in the second year of business, and to make an acceptable profi t in the third gear year.Table Pro Forma Profit and LossPro Forma Profit and Loss201120122013Sales$478,380$564,500$654,000Direct Cost of Sales$92,505$109,275$126.750Production Payroll$0$0$0Other$0$0$0Total Cost of Sales$92,505$109,275$126.750Gross Margin$385,875$455,225$527,000Gross Margin %80.66%80.64%80.58%ExpensesPayroll$272,000$280,000$288,000Sales and Marketing and Other Expenses$15,000$23,000$33,000Depreciation$1,000$1,050$1,103Utilities$2,200$2,260$2,323Payroll Taxes$41,300$52,550$60,500Other$0$0$0Total direct Expenses$331,500$358,860$384,926Profit Before stake and Taxes54,357$96,365$142,074Interest Expense$10,000$9,500$8,250Taxes Incurred$0$6,890$18,363Net Profit$44,357$79,975$115,461Net Profit/Sales9.27%14.16%17.65%Projected Cash FlowThe cash flow sound projection shows for three yearsTable Pro Forma Cash FlowPro Forma Cash FlowCash Received201120122013Cash from operationsCash Sales$478,380$564,500$654,000Cash from Receivables$0$0$0Subtotal Cash from Operations$478,380$ 564,500$654,000Additional Cash ReceivedNon Operating (Other) Income$0$0$0New Current Borrowing$0$0$0New Other Liabilities (interest-free)$0$0$0New Long-term Liabilities$0$0$0Sales of Other Current Assets$0$0$0New Investment Received$0$0$0Subtotal Cash Received$478,380$564,500$654,000ExpendituresExpenditures from OperationsCash Spending$17,400$19,800$27,000Payment of Accounts collectible$360,000$410,000$480,000Subtotal Spent on Operations$377,400$429,800$507,000Additional Cash SpentNon Operating (Other) Expense$3,500$4,700$6,800Principal Repayment of Current Borrowing$0$0$0Other Liabilities Principal Repayment$0$0$0Long-term Liabilities Principal Repayment$500$10,000$15,000Purchase Other Current Assets$0$0$0Subtotal Cash Spent$381,400$444,500$528,000Net Cash Flow$96,980$120,000$126,000Cash Balance$185,480$305,480$431,480Projected Balance woodworking planeThe table shows projected balance sheet for three years.Table Balance SheetPro Forma Balance SheetAssetsCurrent Assets20112012201 3Cash$185,480$305,480$431,480Other Current Assets$100,000$100,000$100,000Total Current Assets$285,480$405,480$531,480Long-term AssetsLong-term Assets$0$0$0Accumulated Depreciation$1,000$1,050$1,103Total Long-term Assets($1,000)($1,050)($1,103)Total Assets$284,480$404,430$530,377Liabilities and Capital201120122013Accounts Payable$35,000$41,000$53,000Current Borrowing$0$0$0Other Current Liabilities$0$0$0Subtotal Current Liabilities$35,000$41,000$53,000Long-term Liabilities100,000$90,000$75,000Total Liabilities$135,000$131,000$128,000Paid-in Capital$90,000$90,000$90,000Retained Earnings($15,123)($45,000)($50,000)Earnings$44,357$79,975$115,461Total Capital$119,234$124,975$155,461Total Liabilities and Capital$284,480$404,430$530,377Net Worth$119,234$124,975$155,461